Search Engine Optimization is the process of modifying and enhancing your website so that it will show up on the first page of search engines for a certain set of keywords.
Why do you need SEO?
The way people shop for goods and services is constantly evolving.
50 years ago direct mail and catalogs began taking huge market share from brick and mortar retailers. Now the internet is putting direct mail and catalog companies out of business.
Things change – as a business owner it is your duty to go where the customers are.
Over the last 10 years more and more people have become familiar with search engines and now prefer to use the internet to find what they are looking for.
Today, when people want to find something, they use the internet to do it. They do this by going to Google and typing in a phrase that they think describes what they are looking for.
This search phrase is generally referred to as “keywords”.
If prospects can’t easily find your website, they can’t learn of your great products and services and they can’t become your customers. But they are going to do business – if not with you than with your competitor.
It’s time to be found.
It is possible to manipulate the results provided by search engines. It is not easy, but with the right skill and effort, it is possible to make your website show up in search engines under certain keywords.
Make a list of they things your prospect might use when he is looking for the product or service you provide. Then go search them in Google. If you don’t see your website – we can help.
eHotLeads is a Portland-based company that offers affordable SEO packages for small and micro businesses. Our pricing is as low as $400 per month.