With eHotLeads you are paying on a per lead basis. We generate high quality sales leads and for your company and charge on a CPL (Cost per Lead) basis. We primarily use sponsored links (or pay per click advertising) to get qualified visitors to a custom micro-site which we will create for you. PPC offers exponentially greater control over what type of visitor finds the micro-site (vs organic results). We do pay Google, Yahoo and MSN for these clicks and the cost for this and it is built into the price of our sales leads.
The bottom line is that it PPC and SEO management are very time consuming (meaning expensive in man hours). Our business model is based on the concept that we can identify the right set of phrases through research and intuition and then run ads which compel prospects to take the next step in your sales cycle- whether that is requesting a demo, scheduling a tour, signing up for a trial, etc.