Depending on who you ask the percentage of searchers that will click a sponsored link is between 20% and 40%. This means that at least 60% of searchers go for the organic search results first.
SEO agencies will always talk this stat up as proof that you should focus the majority of your search marketing budget on organic optimization. There are two problems with this:
- If you pick the wrong phrase you are wasting time and money
- You typically will not see results for at least three months
With sponsored links (pay per click) you can buy your way on to any phrase and see if it works for you- often within 2-3 weeks. In our PPC optimization experience we have seen next-day sales results.
It is true that most people will go for the organic non-paid search results first. However, many businesses are using sponsored pay-per-click ads profitably. Obviously PPC works for a lot of companies- because that is where Google makes all their money. We are talking billions of advertising dollars. If PPC was not effective, it would not take long for companies to figure that out and stop advertising.
In our experience there is too much discussion on Organic vs PPC- the question companies should be asking is: What internet marketing channels are profitable and how can I increase the volume from the top performing channels?
eHotLeads uses both channels (Organic and PPC) to generate high quality sales leads for our clients.