‘Web Optimization’ Archive

Two Sides of SEO – On Page vs. Off Page Factors Explained

If you are trying to get your website noticed or are trying to drive more traffic to your site to increase sales, then you have likely already heard of SEO. SEO stands for search engine optimization, which means making modifications to your website that will increase its ranking on a page of search results.  There [...]

Are you making these mistakes on your website?

When it comes to Internet Marketing, the last thing you want to be doing is using your website as an online brochure.  Even worse, you don’t want to be spending money to drive traffic to a website with an unknown conversion rate.  Maybe that was OK in 1995, but fast forward to 2010- websites have [...]