‘Sales & Marketing’ Archive

Meaningless Product and Company Names

The best company names say exactly what you are going to get, or even better, the value you are going to get when you make a purchase.

Automating Lead Followup

If you happen to be fortunate to have too many leads, automated lead followup can be an excellent way to pre-qualify sales leads before investing valuable time into closing the sale. Automated lead follow up tools are great for sales cycles that are well established and systematic.  It is possible to engineer the sale through [...]