Pay Per Click advertising is a great way to see immediate results. In most cases, PPC campaigns are self-sustaining within just a few weeks. Our goal is to provide a steady stream of sales/inquires from your website. Organic Search Results are important too. Developing high quality content and seeking out relevant inbound links will help [...]
In organic search results you have little control over what is shown or which page the visitor will land on. You can influence it but not control it. We have developed a set of proven techniques to control the text shown and measure performance. The result is that we quickly learn what text is most compelling to [...]
The type of phrase a prospect uses gives us insight into what she is looking for and how far down the sales cycle she is. We wrote an extensive case study on what we call “Search Linguistics” – the study of how keywords are used on search engines to locate products and services. Extensive research [...]
Depending on who you ask the percentage of searchers that will click a sponsored link is between 20% and 40%. This means that at least 60% of searchers go for the organic search results first. SEO agencies will always talk this stat up as proof that you should focus the majority of your search marketing [...]
It is true that it is important to have top rankings for as many good search phrases as you can- the more the better. The reality of search engine marketing is that organic rankings take time to achieve. This time costs you in two ways- the actual cost of paying a SEO company – SEO [...]
eHotLeads generates leads primarily through Pay Per Click Marketing. Our service is based on the concept that we can identify the right set of phrases through research and proven e marketing techniques. We will then serve ads that are worded specifically to connect with prospects who are half way down the sales cycle. We show [...]
Per Inquiry Advertising is a type of direct response advertising where the advertiser pays only for a qualified sales lead. Per Inquiry Advertising is also called as cost per lead (CPL), pay per lead (PPL) or cost per action (CPA). With Per Inquiry or Pay Per Lead Advertising, you (the advertiser) pay only for results. [...]
We generate high quality sales leads and for your company and charge on a CPL (Cost per Lead) basis. Our business model is based on the concept that we can identify the right set of phrases through research and intuition and then run ads which compel prospects to take the next step in your sales cycle- whether that is requesting a demo, scheduling a tour, signing up for a trial, etc.
